Strategy documents need to outline two key things -- the objectives of the strategy, and the goals which are necessary to achieve these objectives.
Bob Lewis explained the difference between objectives and goals to me this way:
[An] objective [is] the point of it all, described from the perspective of business benefit. So if what's being proposed is a so-called CRM system (customer relationship management) the objective might be to increase revenue and decrease the cost of sales.
["Goals" are the] changes that will occur that will result in the benefits described as the objective. For the CRM effort, the goals might include designing a new sales process, selecting, configuring and implementing software that will support the process, developing and delivering a sales training program, and so on.